Martin Tomlinson

Martin is a C suite FMCG executive with more than 35 years of experience across the Middle East, helping international and regional businesses build brands, develop markets and deliver sustainable commercial growth.

Throughout his career, Martin has held senior leadership positions including Managing Director roles with Kellogg’s and McCain Foods, as well as being the Commercial Director of Gulf Food Industries and holding regional management roles with Rothmans (BAT) in Qatar, Egypt, Yemen and Saudi Arabia. His experience spans retail, foodservice and QSR, giving him a broad understanding of the region’s diverse routes to market, consumer dynamics and commercial challenges.

Combining multinational corporate experience with an in-depth understanding of local markets, Martin specialises in market entry strategy, distributor identification and management, route-to-market development, brand positioning, sales and marketing strategy, and commercial execution. He works with businesses to identify opportunities, build the right local partnerships and turn strategic plans into measurable results.

Martin also advises brands on regional marketing relevance, including social media and influencer-led campaigns, helping businesses connect more effectively with Middle Eastern consumers while maintaining their brand identity and commercial objectives.

An Arabist, with over 35 years Middle East experience, Martin provides hands-on strategic guidance to businesses seeking to enter, establish or accelerate growth across the Middle East. His approach is built on strong relationships, local market knowledge, clear accountability and a practical focus on results.